Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): BASES DE DATOS | CANALES DE DISTRIBUCION | COMERCIO MINORISTA | DESARROLLO DE LOS PRODUCTOS | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | MERCADOS | MERCADOS DE ALIMENTOS | MEZCLA DE MERCADEO | PRECIOSOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 1-17No physical items for this record
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