A Bayesian model to forecast new product performance in domestic and international markets / Ramya Neelamegham, Pradeep Chintagunta
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MERCADOS INTERNACIONALES | MODELO BAYESIANO | PUBLICIDAD | PUBLICIDAD TELEVISADAOther classification: REV In: Marketing Science Vol. 18 No. 2 (1999) ; p. 115-136No physical items for this record
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