The Effects of lenght, content and repetition on television commercial effectiveness / Surendra N. Singh and Catherine A. Cole
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | COMERCIALES | MARCAS REGISTRADAS | PUBLICIDAD TELEVISADA | RESPUESTAS EMOCIONALESOther classification: REV In: Journal of Marketing Research Vol. 30 No. 1 (1993) ; p. 91-104No physical items for this record
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