Memory for implied versus directly stated advertising claims / Richard J. Harris...(et al.)
Material type: ArticleLanguage: English Publisher: New York Subject(s): LEMAS PUBLICITARIOS | MARCAS REGISTRADAS | MEMORIA | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 6 No. 2 (1989) ; p. 87-96No physical items for this record
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