A Configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance / Douglas W. Vorhies and Neil A. Morgan
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | COMPETENCIA COMERCIAL | ECUACIONES ESTRUCTURALES | ESTRATEGIAS DE MERCADEO | ORIENTACION AL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 67 No. 1 (2003) ; p. 100-115No physical items for this record
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