Deception in marketing research and practice : an introduction / Allan J. Kimmel
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | DECEPCION | ESTRATEGIAS DE MERCADEO | ETICA | EVALUACION DEL PRODUCTO | MERCADEO | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 18 No. 7 (2001) ; p. 657-661No physical items for this record
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