Influence in marketing channels : a sense-making investigation / Gillian C. Hopkinson
Material type: ArticleLanguage: English Publisher: New York Subject(s): CANALES DE DISTRIBUCION | ESTRATEGIAS DE MERCADEO | HABILIDAD COGNITIVA | PUBLICIDAD | SENTIDO COMUN | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 5 (2001) ; p. 423-444No physical items for this record
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