Uncovering international market-exit processes : a comparative case study / Paul Matthyssens, Pieter Pauwels
Material type:
ArticleLanguage: English Publisher: New York Subject(s): ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | ESTUDIOS TRANSCULTURALES | FACTORES DE RIESGO | GLOBALIZACION | MERCADOS INTERNACIONALES | RELACIONES COMERCIALES | SALIR DEL MERCADO | TOMA DE DECISIONESOther classification: REV
In:
Psychology and Marketing Vol. 17 No. 8 (2000) ; p. 697-719
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