A Nonconscious processing explanation of consumer response to product design / Robert W. Veryzer
Material type: ArticleLanguage: English Publisher: New York Subject(s): APRENDIZAJE IMPLICITO | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | DISEÑO | EVALUACION DEL PRODUCTO | INCONCIENTE | PROCESAMIENTO DE INFORMACIONOther classification: REV In: Psychology and Marketing Vol. 16 No. 6 (1999) ; p. 497-522No physical items for this record
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