Know the name, forget the exposure : brand familiarity versus memory of exposure context / Stephen J. S. Holden, Marc Vanhuele
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | MEMORIA IMPLICITA | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 6 (1999) ; p. 479-496No physical items for this record
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