The Quality double whammy / William Boulding, Ajay Kalra, Richard Staelin
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CALIDAD EN EL SERVICIO | CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | MODELO BAYESIANO | PERCEPCION DEL PRODUCTOOther classification: REV In: Marketing Science Vol. 18 No. 4 (1999) ; p. 463-484No physical items for this record
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