Jones, John Philip
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston - New York : Lexington Books, c1986 - 292 p. ;
0669111422
CLIENTES
CONDUCTA DEL CONSUMIDOR
ESTUDIOS DE CASOS
INVESTIGACION DEL CONSUMIDOR
MARCAS REGISTRADAS
OLIGOPOLIOS
PUBLICIDAD
658.834 / J662
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston - New York : Lexington Books, c1986 - 292 p. ;
0669111422
CLIENTES
CONDUCTA DEL CONSUMIDOR
ESTUDIOS DE CASOS
INVESTIGACION DEL CONSUMIDOR
MARCAS REGISTRADAS
OLIGOPOLIOS
PUBLICIDAD
658.834 / J662