Identifying global and culture-specific dimensions of humor in advertising : a multinational analysis /
Dana L. Alden, Wayne D. Hoyer and Chol Lee
- Chicago
ACTITUDES DEL CONSUMIDOR
CONSUMIDORES
ESTUDIOS TRANSCULTURALES
HUMOR
PUBLICIDAD TELEVISADA
ACTITUDES DEL CONSUMIDOR
CONSUMIDORES
ESTUDIOS TRANSCULTURALES
HUMOR
PUBLICIDAD TELEVISADA