Predicting advertising pulsing policies in an oligopoly : a model and empirical test /
J. Miguel Villas-Boas
- Providence
COMPETENCIA PUBLICITARIA
ESTRATEGIAS DE MERCADEO
MERCADEO
OLIGOPOLIOS
PUBLICIDAD
COMPETENCIA PUBLICITARIA
ESTRATEGIAS DE MERCADEO
MERCADEO
OLIGOPOLIOS
PUBLICIDAD