Bystedt, Jean.
Moderating to the max : a full-tilt guide to creative, insightful focus groups and depth interviews / Jean Bystedt, Siri Lynn, and Deborah Potts, ill. by Gregg Fraley. - Ithaca, NY : Paramount Market Pub., 2003. - xv, 143 p. : il. ; 26 cm.
Incluidas referencias bibliográficas (p. 141-142).
0983043620 9780983043621
GRUPOS DE ENFOQUE
ENTREVISTA--TÉCNICAS
COMPORTAMIENTO DEL CONSUMIDOR
INVESTIGACIÓN
658.8342 / B988
Moderating to the max : a full-tilt guide to creative, insightful focus groups and depth interviews / Jean Bystedt, Siri Lynn, and Deborah Potts, ill. by Gregg Fraley. - Ithaca, NY : Paramount Market Pub., 2003. - xv, 143 p. : il. ; 26 cm.
Incluidas referencias bibliográficas (p. 141-142).
0983043620 9780983043621
GRUPOS DE ENFOQUE
ENTREVISTA--TÉCNICAS
COMPORTAMIENTO DEL CONSUMIDOR
INVESTIGACIÓN
658.8342 / B988
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