Moderating to the max : a full-tilt guide to creative, insightful focus groups and depth interviews / Jean Bystedt, Siri Lynn, and Deborah Potts, ill. by Gregg Fraley.
Material type: TextLanguage: English Publisher: Ithaca, NY : Paramount Market Pub., 2003Description: xv, 143 p. : il. ; 26 cmISBN: 0983043620; 9780983043621Subject(s): GRUPOS DE ENFOQUE | ENTREVISTA -- TÉCNICAS | COMPORTAMIENTO DEL CONSUMIDOR | INVESTIGACIÓNDDC classification: 658.8342Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserva | Biblioteca Juan Alberto Aragón Bateman Estantería General | Reserva | 658.8342 / B988 (Browse shelf) | Ej. 1 | Available | 014112 |
Incluidas referencias bibliográficas (p. 141-142).
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