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| 040 | _aCO-BoFKL | ||
| 041 | _aeng | ||
| 043 | _axxu | ||
| 084 | _aREV | ||
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_aCorporate culture, customer orientation and innovativeness in japanese firms : _ba quadrad analysis / _cRohit Deshpandé, John U. Farley and Frederick E. Webster |
| 260 | _aChicago | ||
| 650 | _aCALIDAD DEL PRODUCTO | ||
| 650 | _aCULTURA | ||
| 650 | _aESTRATEGIAS DE MERCADEO | ||
| 650 | _aINNOVACIONES EN EL CONSUMO | ||
| 650 | _aMERCADEO | ||
| 650 | _aORIENTACION AL CLIENTE | ||
| 773 | 0 |
_tJournal of Marketing _x0022-2429 _gVol. 57 No. 1 (1993) ; p. 23-37 |
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