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| 040 | _aCO-BoFKL | ||
| 041 | _aeng | ||
| 043 | _axxu | ||
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| 245 | 0 | 0 |
_aPredicting advertising pulsing policies in an oligopoly : _ba model and empirical test / _cJ. Miguel Villas-Boas |
| 260 | _aProvidence | ||
| 650 | _aCOMPETENCIA PUBLICITARIA | ||
| 650 | _aESTRATEGIAS DE MERCADEO | ||
| 650 | _aMERCADEO | ||
| 650 | _aOLIGOPOLIOS | ||
| 650 | _aPUBLICIDAD | ||
| 773 | 0 |
_tMarketing Science _x0732-2399 _gVol. 12 No. 1 (1993) ; p. 88-102 |
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