| 000 | 01507nam a2200517 a 4500 | ||
|---|---|---|---|
| 001 | 019416 | ||
| 008 | 101119s2010 xxk||||g |||| ||eng d | ||
| 020 | _a9781412934312 | ||
| 040 | _aCO-BoFKL | ||
| 041 | _aeng | ||
| 043 | _axxk | ||
| 082 | 0 | 4 |
_a658.834 _bE188 |
| 100 | 1 |
_aEast, Robert _925387 |
|
| 245 | 0 | 0 |
_aConsumer Behaviour : _bapplications in marketing / _cRobert East, Malcolm Wright, Marc Vanhuele |
| 260 |
_aLondon : _bSage, _cc2008 |
||
| 300 | _a334 p. ; | ||
| 650 |
_aACTITUDES DEL CONSUMIDOR _96429 |
||
| 650 |
_aCONDUCTA DEL CONSUMIDOR _93318 |
||
| 650 |
_aCONSUMIDORES _92963 |
||
| 650 |
_aMARCAS REGISTRADAS _93899 |
||
| 650 |
_aMERCADEO _91151 |
||
| 650 |
_aOFERTAS _93902 |
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| 650 |
_aPRECIOS _93868 |
||
| 650 |
_aSATISFACCION DEL CONSUMIDOR _93909 |
||
| 650 |
_aTOMA DE DECISIONES _91181 |
||
| 700 | 1 |
_aVanhuele, Marc _925388 |
|
| 700 | 1 |
_aWright, Malcolm _925389 |
|
| 902 | _aECONOMIA, ADMINISTRACION, CONTADURIA Y AFINES | ||
| 903 | _aESCUELA DE NEGOCIOS | ||
| 904 | _aADMINISTRACION DE NEGOCIOS INT | ||
| 904 | _aMAESTRIA EN PSICOLOGIA DEL CONSUMIDOR | ||
| 904 | _aMERCADEO | ||
| 942 | 0 |
_2ddc _cBK |
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| 985 | _a20100202 | ||
| 985 | _a20101117 | ||
| 985 | _a20101117 | ||
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