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Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.
Material type: ; Format:
print
; Audience:
General;
Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / A291
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Buyer behavior : a decision-making approach / Raymond L. Horton by Horton, Raymond L.
Material type: ; Format:
print
; Audience:
General;
Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / H678
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La Imagen de marca de los países / Josep-Francesc Valls by Valls, Josep-Francesc.
Material type: ; Format:
print
; Audience:
General;
Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 659.1 / V155
8.
Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl.
Edition: 2. ed.Material type: ; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M121
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Comportamiento del consumidor / Henry Assael by Assael, Henry.
Edition: 6. ed.Material type: ; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En Empaste Call number: 658.834 / A881 :
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Marketing operativo / Josep Ma. Bustos by Bustos, Josep Ma.
Material type: ; Format:
print
; Audience:
General;
Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / B888
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