Psychology, marketing and warnings research : bridging the gap between consumer theory and warning practice / Machael S. Wogalter and Eli P. Cox III
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACCIDENTES | ACTITUDES DEL CONSUMIDOR | AVISOS DE SEGURIDAD | CONSUMIDORES | MERCADEO | PREVENCION | PUBLICIDAD | SEGURIDADOther classification: REV In: Psychology and Marketing Vol. 15 No. 7 (1998) ; p. 615-619No physical items for this record
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