Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES"'

	1.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	2.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco by Peter, J. Paul \| Olson, Jerry C. Edition: 7. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (3). Checked out (1). Place hold Add to cart (remove)
	3.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	4.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	5.	Sistemas de información gerencial : administración de la empresa digital / Kenneth C. Laudon, Jane P. Laudon ; traducción Antonio Núñez Ramos ; revisión técnica Pedro Solares Soto...(et al.) by Laudon, Kenneth C \| Laudon, Jane P. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2008Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / L182 / 2008 (2). Place hold Add to cart (remove)
	6.	Consumer behavior / John C. Mowen by Mowen, John C. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : MacMillan, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 (2). Place hold Add to cart (remove)
	7.	Market dynamics analysis and multiple segmentation / Robert S. Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Consumer decision making : a model of the effects of involvement, source credibility and location on the size of the price difference required to induce consumers to change suppliers / Jerry B. Gotlieb, John L. Schlacter and Robert D. St. Louis Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	Product class involvement and purchase intent / Don R. Rahtz, David L. Moore Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan by Kotler, Philip \| Fahey, Liam \| Jatusripitak, S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1). Place hold Add to cart (remove)
	14.	The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	16.	Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	Consumer behavior : buying, having and being / Michael R. Solomon by Solomon, Michael R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1). Place hold Add to cart (remove)
	19.	Biblioteca de administración estratégica / Kenneth J. Albert, H. W. Allen Sweeny, Robert Rachlin by Albert, Kenneth J \| Rachlin, Robert \| Sweeny, H. W. Allen. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México ; Bogotá : McGraw-Hill, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / A512 (5). Place hold Add to cart (remove)
	20.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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