Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES"'

	321.	Fundamentos de sistemas de información / Chris Edwards, John Ward, Andy Bytheway ; traducción Julio Zurdo Chaves Revisión técnica Isidro de Pablo López, Begoña Santos Urda, Luis Joyanes Aguilar by Edwards, Chris \| Bytheway, Andy \| Ward, John. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 003. / E291 (1). Place hold Add to cart (remove)
	322.	The Revolution will not be televised : introduction to the special issue on marketing science and the Internet / Donna L. Hoffman Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	323.	Consumer decision making in online shopping environments : the effects of interactive decision aids / Gerald Häubl, Valerie Trifts Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	324.	MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	325.	The Impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions : reserves and covert shilling / Atanu R. Sinha, Eric A. Greenleaf Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	326.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	327.	Managing marketing channel opportunism : the efficacy of alternative governance mechanisms / James R. Brown, Chekitan S. Dev and Dong-Jin Lee Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	328.	No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	329.	On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	330.	Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	331.	A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	332.	Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	333.	On the optimality of delegating pricing authority to the sales force / Kissan Joseph Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	334.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	335.	Global diffusion of technological innovations : a coupled-hazard approach / Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	336.	Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	337.	Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	338.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	339.	An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	340.	A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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