Your search returned 70 results.

1.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

3.
Market dynamics analysis and multiple segmentation / Robert S. Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan

by Kotler, Philip | Fahey, Liam | Jatusripitak, S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1).

7.
Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Biblioteca de administración estratégica / Kenneth J. Albert, H. W. Allen Sweeny, Robert Rachlin

by Albert, Kenneth J | Rachlin, Robert | Sweeny, H. W. Allen.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México ; Bogotá : McGraw-Hill, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / A512 (5).

9.
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica

by Kotler, Philip.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1).

10.
Market driven strategy : processes for creating value / George S. Day

by Day, George S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1).

11.
The Handbook for focus group research / Thomas L. Greenbaum

by Greenbaum, Thomas L.

Edition: Revised and expanded editionMaterial type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.83 / G722 (1).

12.
Mercadeo estratégico internacional / Anant R. Negandhi, Arun Savara ; traducción Eduardo Calado Noguera ; asesoría y revisión técnica Humberto Serna Gómez

by Negandhi, Anant R | Savara, Arun.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / N231 (1).

13.
Todos a vender : cómo convertir su empresa en una máquina de marketing / Jack L. Matthews ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez

by Matthews, Jack L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M188 (1).

14.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont

by Loudon, David L | Della Bitta, Albert J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 / 1995 (2).

15.
Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López

by Peter, J. Paul | Donnelly, James H.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1).

16.
Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz con la colaboración de Enrique Bigné Alcañiz

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill ; Irwin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H194 (1).

17.
Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado

by Lambin, Jean-Jacques.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1).

18.
Defensive strategies for managing satisfaction and loyalty in the service industry / Laurette Dubé, Manfred F. Maute

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1).

20.
Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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