Your search returned 20 results.

1.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

3.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

4.
The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

5.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
Preferencias y características del consumidor bogotano de estrato 4, 5 y 6, relacionadas con la aceptación e intención de compra de productos derivados de feijoa / Saulo A. Medina F., Ricardo Salamanca, Rafael Eduardo Tamayo M.

by Medina F., Saulo A | Salamanca, Ricardo | Tamayo M., Rafael Eduardo.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M224 (1).

9.
Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano

by Ferré Trenzano, José María.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1).

10.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
Positively versus negatively framed product attributes : the influence of involvement / Robert J. Donovan and Geoffrey Jalleh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca

by Solomon, Michael R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). :

16.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

18.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

19.
Factores de decisión de compra en la categoría de detergentes en polvo en los estratos socioeconómicos 2 y 3 en la ciudad de Bogotá / Elsa María González Gil ; directora Marithza Sandoval Escobar

by González Gil, Elsa María | Sandoval Escobar, Marithza [directora].

Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G669f (2).
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20.
Etnocentrismo del mercado colombiano y brasilero y su relación con las actitudes e intención de compra hacia productos extranjeros y domésticos / Camilo Andrés Muñoz Penagos ; directora Andrea Velandia Morales

by Muñoz Penagos, Camilo Andrés | Velandia Morales, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M866 (1).

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