Your search returned 34 results.

1.
Un Modelo de elección aplicado a la conducta de compra de los clientes externos de un almacen por departamentos / Miguel Angel Fonseca, María Isabel Giraldo, Claudia Esmeralda Pardo E., Liliana Parra Q...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Fonseca, Miguel Angel | Giraldo, María Isabel | Pardo E., Claudia Esmeralda | Parra Q., Liliana | Reyes Bernal, Diego León | Sánchez-Posso, Darío | Sandoval Escobar, Marithza [Directora] | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M622 (1).

2.
The Psychology of learning and motivation : advances in research and theory : decision making from a cognitive perspective / edited by Jerome Busemeyer, Reid Hastie and Douglas L. Medin

by Busemeyer, Jerome, ed | Hastie, Reid, ed | Medin, Douglas L., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: San Diego : Academic Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.1534 / P891 / v.32 (1).

3.
El Estudio de la elección en condiciones de incertidumbre / Arturo Clavijo A.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

4.
Factores asociados a la conducta de elección de los almacenes de cadena Exito y SAO / Abril A., Nancy, Alfaro S., Milena, Avila N., Viviana, Baquero E., Magda Y. ; directores Marithza Sandoval y Jim Walters

by Abril A., Nancy | Alfaro S., Milena | Avila N., Viviana | Baquero E., Magda Y | Sandoval, Marithza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F118 (1).

5.
Análisis del perfil del candidato ideal de los bogotanos para las elecciones presidenciales de 1998 / Luisa M. Bautista Ospina, Pedro A. Garzón, Olga M. Homez...(et al.) ; directores Maritza Sandoval, Jim Walters

by Bautista Ospina, Luisa M | Garzón, Pedro A | Homez, Olga M | Rodríguez, Sandra S | Sánchez, Constanza | Sandoval, Maritza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / A615 (1).

6.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Risk aversion or myopia? : choices in repeated gambles and retirement investments / Shlomo Benartzi, Richard H. Thaler

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
Comparison, grouping and preference / Lyle Brenner, Yuval Rottenstreich and Sanjay Sood

Source: Psychological ScienceMaterial type: Article Article; Format: print Language: English Publisher: Princeton, NJ Availability: No items available :

9.
Decision making in personal selling : testing the K.I.S.S. principle / Gerrard Macintosh, James W. Gentry

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
The Role of expectations in comparisons / Ilana Ritov

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

16.
Choice and the relative pleasure of consequences / Barbara A. Mellers

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

17.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación