Your search returned 153 results.

21.
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica

by Kotler, Philip.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1).

22.
The Prisoner's dilemma and the role of information in setting advertising budgets / Kim P. Corfman, and Donald R. Lehmann

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

23.
Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

24.
Forrajeo y estructura de compra / Pablo Cabezas Castillo, Sonia Nizo Cárdenas, Margarita Jaramillo Pérez, Alexandra Rojas Vallejo...(et al.) ; director Marithza Sandoval Escobar y Jim Walters

by Cabezas Castillo, Pablo | Jaramillo Pérez, Margarita | Nizo Cárdenas, Sonia | Rojas Vallejo, Alexandra | Sandoval Escobar, Marithza [Directora] | Triana Alvarez, Adalggiza | Walters, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F677 (1).

25.
Un Modelo de elección aplicado a la conducta de compra de los clientes externos de un almacen por departamentos / Miguel Angel Fonseca, María Isabel Giraldo, Claudia Esmeralda Pardo E., Liliana Parra Q...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Fonseca, Miguel Angel | Giraldo, María Isabel | Pardo E., Claudia Esmeralda | Parra Q., Liliana | Reyes Bernal, Diego León | Sánchez-Posso, Darío | Sandoval Escobar, Marithza [Directora] | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M622 (1).

26.
Essentials of marketing research / Del I. Hawkins, Donald S. Tull

by Hawkins, Del I | Tull, Donald S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / H194 (1).

27.
Psychological associations with shopping : a moderator variable perspective / William J. McDonald

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

28.
Uncertainty orientation : explaining differences in purchase involvement and external search / J. Brock Smith, Julia M. Bristor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

29.
Attitude and risk : exploring the relationship / Robert N. Stone, J. Barry Mason

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

30.
Elección de vida y carrera / Claudia Patricia Moreno R., Damarys Osorio Gómez, Liliana Torres Vivas

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : s.n., 1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: DOC 161 (1).

31.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont

by Loudon, David L | Della Bitta, Albert J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 / 1995 (2).

32.
The Psychology of learning and motivation : advances in research and theory : decision making from a cognitive perspective / edited by Jerome Busemeyer, Reid Hastie and Douglas L. Medin

by Busemeyer, Jerome, ed | Hastie, Reid, ed | Medin, Douglas L., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: San Diego : Academic Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.1534 / P891 / v.32 (1).

33.
El Papel de las acciones de transformación de modelos en su uso efectivo para la solución de tareas espaciales / María Antonieta Rodríguez Arce...(et al.)

Source: Revista Cubana de PsicologíaMaterial type: Article Article; Format: print Language: Spanish Publisher: La Habana Availability: No items available :

34.
Algunas consideraciones generales acerca del proceso de toma de decisión / Norma Vasallo Barrueta

Source: Revista Cubana de PsicologíaMaterial type: Article Article; Format: print Language: Spanish Publisher: La Habana Availability: No items available :

35.
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : John Wiley and Sons, c1970Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / C668b (1).

36.
El Estudio de la elección en condiciones de incertidumbre / Arturo Clavijo A.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

37.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice Hall, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 / 1995 (1).

38.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis

by Hoyer, Wayne D | MacInnis, Deborh J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Hougthton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H692 (1).

39.
An invitation to cognitive science / Daniel N. Osherson, general editor

by Gleitman, Lila R., ed | Kosslyn, Stephen M., ed | Liberman, Mark, ed | Osherson, Daniel N., ed | Scarborough, Don, ed | Smith, Edward E., ed | Sternberg, Saul, ed.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Cambridge : The MIT Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153. / I694 (4).

40.
Factores asociados a la conducta de elección de los almacenes de cadena Exito y SAO / Abril A., Nancy, Alfaro S., Milena, Avila N., Viviana, Baquero E., Magda Y. ; directores Marithza Sandoval y Jim Walters

by Abril A., Nancy | Alfaro S., Milena | Avila N., Viviana | Baquero E., Magda Y | Sandoval, Marithza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F118 (1).

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