Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:PRECIOS'

	21.	The Red and the black : mental accounting of savings and debt / Drazen Prelec, George Loewenstein Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	22.	A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	23.	Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	24.	The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	25.	Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	26.	The Impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects / Kwangpil Chang, S. Siddarth, Charles B. Weinberg Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	27.	Holistic customer requirements and the design-select decision / Karl T. Ulrich, David J. Ellison Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	28.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	29.	A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	30.	Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	31.	Coordinating investment, production and subcontracting / Jan A. Van Mieghem Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	32.	Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	33.	Flexible and risk-sharing supply contracts under price uncertainty / Chung-Lun-Li, Panos Kouvelis Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	34.	On the relationship between inventory costs and variety benefits in retail assortments / Garrett van Ryzin, Siddharth Mahajan Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	35.	A Periodic review inventory model with demand influenced by promotion decisions / Feng Cheng, Suresh P. Sethi Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	36.	Effects of a product display and environmental fragancing on approach responses and pleasurable experiences / Ann Marie Fiore, Xinlu Yah and Eunah Yoh Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	37.	What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	38.	Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon by Larréché, Jean-Claude \| Gatignon, Hubert. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1). Place hold Add to cart (remove)
	39.	The Impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions : reserves and covert shilling / Atanu R. Sinha, Eric A. Greenleaf Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	40.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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