Your search returned 113 results.

21.
Mitos del marketing que están matando a los negocios : no siga creyendo en ellos / Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas

by Clancy, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C516 (1).

22.
Oficio y arte de la gerencia / selección de Joseph L. Bower ; traducción Jorge Cárdenas Nannetti

by Bower, Joseph L., comp.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / O341 (3).

23.
Curso de mercadotecnia / Carl McDaniel

by McDaniel, Carl.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1).

24.
Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López

by Peter, J. Paul | Donnelly, James H.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1).

25.
Administración de los sistemas de información : organización y tecnología / Kenneth C. Laudon, Jane Price Laudon ; traducción Jorge Rodríguez Rodríguez ; revisión técnica Jorge Rivera Albarrán

by Laudon, Kenneth C | Laudon, Jane Price.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / L182 / 1996 (1).

26.
Manager : a simulation / Jerald Smith, Peggy Golden

by Smith, Jerald | Golden, Peggy.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin Company, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4035 / S548 (1).

27.
Organizational behavior : managing people and organizations / Gregory Moorhead, Ricky W. Griffin

by Moorhead, Gregory | Griffin, Ricky W.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.3 / M667 (1).

28.
Administración estratégica : un enfoque integrado / Charles W. Hill, Gareth R. Jones ; traducción Magaly Bernal Osorio ; revisión técnica Guillermo Rodríguez Villegas

by Hill, Charles W | Jones, Gareth R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H455 (3).

29.
Administración : una perspectiva global / Heinz Weihrich, Harold Koontz ; traducción Julio Coro Pando

by Weihrich, Heinz | Koontz, Harold.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994, 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / W243 (1).

30.
Administración / Stephen P. Robbins, Mary Coulter ; traducción Manuel Ortiz Staines ; revisión técnica J. Othón Juárez Hernández

by Robbins, Stephen P | Coulter, Mary.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / R611 (3).

31.
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini

by Kotler, Philip | Armstrong, Gary.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1).

32.
Investigación de operaciones : el arte de la toma de decisiones / Kamlesh Mathur y Daniel Solow ; traducción Ariadne Catalina Domínguez Reyes ; revisión técnica Juan Antonio Torre Marina

by Mathur, Kamlesh | Solow, Daniel.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / M183 (1).

33.
Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz con la colaboración de Enrique Bigné Alcañiz

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill ; Irwin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H194 (1).

34.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolás Jany Castro

by Kinnear, Thomas C | Taylor, James R.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / K466i / 1998 (5).

35.
Fingame PC : manual del participante versión 5.25 / LeRoy D. Brooks

by Brooks, LeRoy D.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Boston : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.151 / B766 (1).

36.
Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1).

37.
Integrating multiple qualitative research methods : or avoiding the precariousness of a one-legged stool / Amy L. Hall, Ray C. Rist

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

38.
Strategic marketing planning for radically new products / Lee G. Cooper

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

39.
Uncovering international market-exit processes : a comparative case study / Paul Matthyssens, Pieter Pauwels

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

40.
Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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