Biblioteca Juan Alberto Aragón Bateman

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1.
Risk-taking propensity in supplier choice : differences by sex and decision frame in a simulated organizational buying context / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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2.
The Red and the black : mental accounting of savings and debt / Drazen Prelec, George Loewenstein

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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4.
The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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5.
Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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6.
On the relationship between inventory costs and variety benefits in retail assortments / Garrett van Ryzin, Siddharth Mahajan

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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7.
A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Equilibrium price communication and unadvertised specials by competing supermarkets / Ram C. Rao, Niladri Syam

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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11.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Buying group choice : the effect of individual group member's prior decision frame / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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14.
The Handbook of experimental economics / John H. Kagel and Alvin E. Roth, editors

by Kagel, John H., ed | Roth, Alvin E., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Princenton : Princenton University Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 330.072 / H162 (1).

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15.
Choice over time / edited by George Loewenstein and Jon Elster

by Elster, Jon, ed | Loewenstein, George, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Russell Sage Foundation, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.83 / Ch641 (1).

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16.
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