Your search returned 18 results.

1.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
Buying group choice : the effect of individual group member's prior decision frame / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

13.
Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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Factores de decisión de compra en la categoría de detergentes en polvo en los estratos socioeconómicos 2 y 3 en la ciudad de Bogotá / Elsa María González Gil ; directora Marithza Sandoval Escobar

by González Gil, Elsa María | Sandoval Escobar, Marithza [directora].

Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G669f (2).
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18.
Congruencia intermodal entre los atributos formales de un bombón de chocolate / Germán Alberto Nieto Perico ; director Juan Carlos Rincón

by Nieto Perico, Germán Alberto | Rincón, Juan Carlos [director].

Language: Spanish Publisher: Bogotá : s.n., 2012Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2012 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / N428 (2).

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