Your search returned 58 results.

1.
Omission and commission in judgment and choice / Mark Spranca, Elisa Minsk and Jonathan Baron

Source: Journal of Experimental Social PsychologyMaterial type: Article Article; Format: print Language: English Publisher: Duluth Availability: No items available :

2.
Estimating the standard deviation of professors' worth : the effects of frame and presentation order in utility analysis / Philip Bobko, Larry Shetzer, Craig Russell

Source: Journal of Occupational PsychologyMaterial type: Article Article; Format: print Language: English Publisher: Leicester Availability: No items available :

3.
El Estudio de la elección en condiciones de incertidumbre / Arturo Clavijo A.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

4.
Risk-taking propensity in supplier choice : differences by sex and decision frame in a simulated organizational buying context / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
The Red and the black : mental accounting of savings and debt / Drazen Prelec, George Loewenstein

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

7.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

8.
The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

9.
Nonlinear decision weights in choice under uncertainty / George Wu, Richard Gonzalez

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
Risk aversion or myopia? : choices in repeated gambles and retirement investments / Shlomo Benartzi, Richard H. Thaler

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

11.
Measures of perceived risk / Jianmin Jia, James S. Dyer, John C. Butler

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

12.
Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

13.
Dynamic R&D investment policies / Paul D. Childs, Alexander J. Triantis

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

14.
On the relationship between inventory costs and variety benefits in retail assortments / Garrett van Ryzin, Siddharth Mahajan

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

15.
Comparison, grouping and preference / Lyle Brenner, Yuval Rottenstreich and Sanjay Sood

Source: Psychological ScienceMaterial type: Article Article; Format: print Language: English Publisher: Princeton, NJ Availability: No items available :

16.
Decision making in personal selling : testing the K.I.S.S. principle / Gerrard Macintosh, James W. Gentry

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Goal setting and goal striving in consumer behavior / Richard P. Bagozzi and Utpal Dholakia

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
Can't stop on a dime : the roles of matching and momentum in persistence of commitment / Sonia M. Goltz

Source: Journal of Organizational Behavior ManagementMaterial type: Article Article; Format: print Language: English Publisher: Binghamton Availability: No items available :

  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación