Biblioteca Juan Alberto Aragón Bateman

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21.
Dynamic R&D investment policies / Paul D. Childs, Alexander J. Triantis

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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22.
On the relationship between inventory costs and variety benefits in retail assortments / Garrett van Ryzin, Siddharth Mahajan

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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23.
Comparison, grouping and preference / Lyle Brenner, Yuval Rottenstreich and Sanjay Sood

Source: Psychological ScienceMaterial type: Article Article; Format: print Language: English Publisher: Princeton, NJ Availability: No items available :

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24.
Decision making in personal selling : testing the K.I.S.S. principle / Gerrard Macintosh, James W. Gentry

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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25.
The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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26.
Goal setting and goal striving in consumer behavior / Richard P. Bagozzi and Utpal Dholakia

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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27.
Contemporary psychology and effective behavior / James C. Coleman, Constance L. Hammen

by Coleman, James C | Hammen, Constance L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Glenview : Scott Foresman and Company, c1974Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 155.2 / C652c (1).

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28.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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29.
Can't stop on a dime : the roles of matching and momentum in persistence of commitment / Sonia M. Goltz

Source: Journal of Organizational Behavior ManagementMaterial type: Article Article; Format: print Language: English Publisher: Binghamton Availability: No items available :

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30.
A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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31.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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32.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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33.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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34.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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35.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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36.
The Role of expectations in comparisons / Ilana Ritov

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

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37.
Choice and the relative pleasure of consequences / Barbara A. Mellers

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

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38.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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39.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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40.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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