Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:ELECCION and su-to:PUBLICIDAD'

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	1.	The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	3.	Close encounters of two kinds : false alarms and dashed hopes / Haipeng Allan Chen, Akshay Rao Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	4.	Factores de decisión de compra en la categoría de detergentes en polvo en los estratos socioeconómicos 2 y 3 en la ciudad de Bogotá / Elsa María González Gil ; directora Marithza Sandoval Escobar by González Gil, Elsa María \| Sandoval Escobar, Marithza [directora]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G669f (2). (1 votes) Place hold Add to cart (remove)