Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | INCENTIVOS | OFERTAS | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 39 No. 2 (2002) ; p. 155-170No physical items for this record
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