How buyers frame problems : revisited / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ELECCION | GRUPOS FOCALES | PROCESOS COGNITIVOS | SOLUCION DEL PROBLEMA | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 6 (2001) ; p. 617-655No physical items for this record
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