Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:CONDUCTA DEL CONSUMIDOR'

	121.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	122.	The Effect of credit on spending decisions : the role of the credit limit and credibility / Dilip Soman, Amar Cheema Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	123.	In Serach of data : an editorial / Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	124.	The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	125.	Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	126.	Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	127.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	128.	Puntos estratégicos : cómo tomar decisiones tres veces más rápidamente, hacer innovaciones más inteligentes y vencer a los competidores, no es fácil / Michael Kami ; traducción Juan Gonzalo Londoño J. by Kami, Michael. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / K154 (1). Place hold Add to cart (remove)
	129.	La Conducta del consumidor y del cliente : cómo conocer a sus consumidores y clientes, así como diseñar un programa de retención y fidelización para que no le abandonen / José María Ferré Trenzano, Jordi Ferré Nadal by Ferré Trenzano, José María \| Ferré Nadal, Jordi. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / F277 (1). Place hold Add to cart (remove)
	130.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	131.	Psicología de la motivación / Isaac Garrido Gutiérrez, editor by Garrido Gutiérrez, Isaac, ed. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Editorial Síntesis, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 152.5 / P841g (1). Place hold Add to cart (remove)
	132.	Poderes invisibles : a qué se debe que caigamos una y mil veces en las redes del maravilloso mundo de la publicidad? por qué somos tan vulnerables a sus estrategias? / Arnd Florack y Martin Scarabis Source: Mente y CerebroMaterial type: Article; Format: print Language: Spanish Publisher: Barcelona Availability: No items available : Add to cart (remove)
	133.	Marketing estratégico : enfoque de toma de decisiones / Orville C. Walker...(et al.) by Walker, Orville C. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / M174 (6). Place hold Add to cart (remove)
	134.	European perspectives on consumer behaviour / edited by Mary Lambkin...(et al.) by Lambkin, Mary, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / E876 (1). Place hold Add to cart (remove)
	135.	Influencia de la experiencia de compra, el ingreso y la información sobre los procesos de decisión en un procedimiento de elección discreta / Marithza Sandoval Escobar, Gustavo Adolfo Díaz Valencia, Omar Fernando Cortés Peña, Juan Carlos Rincón Vásquez, Natalia Ramírez, Carolina Piñeros, Manuel Torres, Carlos Vargas Source: Suma AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	136.	Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt by Schmitt, Bernd H. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1). Place hold Add to cart (remove)
	137.	Consumo y deuda en adultos jóvenes : evaluación desde un modelo integrador de la conducta económica / Virgilio Ortega y Juan Carlos Rodríguez-Vargas Source: Revista Latinoamericana de PsicologíaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	138.	Consumer behavior : buying, having and being / Michael R. Solomon by Solomon, Michael R. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice Hall, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 / 1996 (1). Place hold Add to cart (remove)
	139.	Patrones de elección de marca en función de los cambios en los niveles de refuerzo utilitario e informacional en categorías de productos de consumo masivo / Marithza Sandoval Escobar, Oscar Robayo Pinzón, Juan Carlos Rincón Vásquez, Omar Fernando Cortés Source: Revista Latinoamericana de PsicologíaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	140.	En la mente del consumidor : en el mercado seguimos los impulsos y nos apartamos de la razón. Nos dominan las emociones / Mirja Hubert y Peter Kenning Source: Mente y CerebroMaterial type: Article; Format: print Language: Spanish Publisher: Barcelona Availability: No items available : Add to cart (remove)

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