Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and itype:AS'

Your search returned 52 results.

	1.	The Effect of enduring, situational and response involvement on preference stability in the context of voting behavior / Scot Burton and Richard G. Netemeyer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.) Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	4.	The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	5.	Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Negative political advertising and voting intent : the role of involvement and alternative information sources / Ronald J. Faber, Albert R. Tims and Kay G. Schmitt Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	9.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	The Prisoner's dilemma and the role of information in setting advertising budgets / Kim P. Corfman, and Donald R. Lehmann Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	11.	Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	12.	Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Positively versus negatively framed product attributes : the influence of involvement / Robert J. Donovan and Geoffrey Jalleh Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	Effects of tempo and familiarity of background music on message processing in tv advertising : a resource-matching perspective / Minhi Hahn and Insuk Hwang Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	Effects of alcohol warnings and advertisements : a test of the boomerang hypothesis / David P. Mackinnon and Angel Lapin Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	18.	Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	19.	Do the right thing : diverging effects of accountability in a managerial context / Christina L. Brown Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	20.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 52 results.