Biblioteca Juan Alberto Aragón Bateman

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A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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The Effects of time pressure and information load on decision quality / Minhi Hahn, Robert Lawson, Young Gyu Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Product class involvement and purchase intent / Don R. Rahtz, David L. Moore

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Measuring purchase-decision involvement / Banwari Mittal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Temporal decay in satisfaction-purchase intention relationship / David Mazursky and Aviva Geva

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Family decision-making theory : an overview and assessment / Conway Lackman and John M. Lanasa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Consumer decision making and the nature of the product : a comparison of husband and wife adoption process location / Robert F. Krampf, David J. Burns, Dale M. Rayman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
Parenthood and wildland recreation consumption : an unexplores phenomenon / Morgan P. Miles...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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11.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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12.
Application of the personal involvement inventory in marketing / Leisa Reinecke Flynn and Ronald E. Goldsmith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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14.
Electronic information systems for consumers : an evaluation of computer-assisted formats in multiple decision environments / Robert E. Widing and W. Wayne Talarzyk

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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17.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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18.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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19.
Toward a predictive model of the consumer inference process : the role of expertise / Dong Hwan Lee, Richard W. Olshavsky

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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20.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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