Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

	1.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.) by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2). Place hold Add to cart (remove)
	2.	Black and white response to culturally targeted television commercials : a values-based approach / Robert E. Pitts...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Marketplace attributions and consumer evaluations of discount claims / Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	Imaging and analyzing in response to new product advertising / Richard L. Oliver, Thomas S. Robertson and Deborah J. Mitchell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	5.	La Imagen de marca de los países / Josep-Francesc Valls by Valls, Josep-Francesc. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / V155 (1). Place hold Add to cart (remove)
	6.	Perfil de los consumidores potenciales de muebles artesanales que vende el almacén Ambientes de Artesanías de Colombia en la ciudad de Bogotá / Adriana Belalcázar, Jairo M. Rozo, Francy G. Sánchez y Yolanda Sierra ; directora Maritza Sandoval Escobar by Belalcázar, Adriana \| Rozo, Jairo M \| Sánchez, Francy G \| Sandoval Escobar, Maritza [Directora] \| Sierra, Yolanda. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.835 / P273 (1). Place hold Add to cart (remove)
	7.	Preferencias y características del consumidor bogotano de estrato 4, 5 y 6, relacionadas con la aceptación e intención de compra de productos derivados de feijoa / Saulo A. Medina F., Ricardo Salamanca, Rafael Eduardo Tamayo M. by Medina F., Saulo A \| Salamanca, Ricardo \| Tamayo M., Rafael Eduardo. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M224 (1). Place hold Add to cart (remove)
	8.	An Experimental method for studying unconscious perception in a marketing context / Stewart Shapiro...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	Across-versus within-class comparative advertising : insights into prestige class anchoring / Stuart Van Auken, Arthur J. Adams Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	What qualitative research can be / Ronald Jay Cohen Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	Does the salesperson like customers? : a conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers / Arun Sharma Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	16.	Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Modes of thought that vary systematically with both social class and age / Paul Henry Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	18.	Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	19.	I'll have what she's having : gauging the impact of product placements on viewers / Sharmistha Law, Kathryn A. Braun Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	20.	Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca by Solomon, Michael R. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Series

Places

Topics

Your search returned 106 results.