Biblioteca Juan Alberto Aragón Bateman

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Your search returned 19 results.

1.
Black and white response to culturally targeted television commercials : a values-based approach / Robert E. Pitts...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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2.
La Imagen de marca de los países / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / V155 (1).

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3.
An Experimental method for studying unconscious perception in a marketing context / Stewart Shapiro...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
Across-versus within-class comparative advertising : insights into prestige class anchoring / Stuart Van Auken, Arthur J. Adams

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). :

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7.
The Impact of ad repetition and ad content on consumer perceptions of incongruent extensions / Vicki R. Lane

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Sponsorship and advertising : a comparison of consumer perceptions / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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11.
The Impact of verbal anchoring on consumer response to image ads / Barbara J. Phillips

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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12.
The Effects of incongruity, surprise and positive moderators on perceived humor in television advertising / Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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13.
Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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14.
The Match-up hypothesis : physical attractiveness, expertise and the role of fit on brand attitude, purchase intent and brand beliefs / Brian D. Till and Michael Busler

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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15.
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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16.
Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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Advertising's influence on subsequent product trial processing / DeAnna S. Kempf and Russell N. Laczniak

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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19.
Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1).

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