Biblioteca Juan Alberto Aragón Bateman

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Your search returned 33 results.

1.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2).

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2.
Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
The Interactive effects of message appeal and individual differences on information processing and persuasion / Meera P. Venkatraman...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
The Influence of model age on children's reactions to advertising stimuli / M. Carole Macklin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Mood and persuasion : evidence for the differential influence of positive and negative states / David Kuykendall, John P. Keating

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Question effects on information processing in advertising / Daniel J. Howard, Robert E. Burnkrant

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Consumer involvement, message attention and the persistence of persuasive impact in a message-dense environment / Anthony R. Pratkanis, Anthony G. Greenwald

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice Hall, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 / 1995 (1).

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9.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis

by Hoyer, Wayne D | MacInnis, Deborh J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Hougthton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H692 (1).

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10.
A Stochastic model of preference change and its application to 1992 presidential election panel data / Michel Regenwetter, Jean-Claude Falmagne and Bernard Grofman

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

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11.
Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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12.
An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
Everyday persuasion knowledge / Marian Friestad and Peter Wright

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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14.
Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca

by Solomon, Michael R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). :

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16.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1).

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17.
Updating Heider's balance theory in consumer behavior : a jewish couple buys a german car and additional buying-consuming transformation stories / Arch G. Woodside, Jean-Charles Chebat

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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18.
The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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19.
Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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20.
What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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