Your search returned 54 results.

1.
Country-of-origing effects on product quality judgment : an information integration perspective / Manoj Hastak, Sung-Tai Hong

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (3). Checked out (1).

3.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

4.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Hierarchical heuristics in evaluation of competitive brands based on multiple cues / Paul R. Prabhaker, Paul Sauer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
El Peso de los atributos del producto sobre las evaluaciones de semejanza y preferencia / Marithza Sandoval, Bertha L. Avendaño, Diana Barbosa, Micaela Gómez y Gilma Parra

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

10.
Relación entre el consumo de bebidas colas y el grado de preferencia por bebidas gaseosas nuevas / Diana García, Carlota Sierra Bedoya...(et al.) ; directores Maritza Sandoval, Jim Walters Colmenares y Jorge Enrique Garcés C.

by García, Diana | Garcés C., Jorge Enrique [Director] | Martínez Hernández, Mauricio | Nieto, Carlos Hugo | Sandoval, Maritza [Directora] | Sierra Bedoya, Carlota | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R251g (1).

11.
Preferencias y características del consumidor bogotano de estrato 4, 5 y 6, relacionadas con la aceptación e intención de compra de productos derivados de feijoa / Saulo A. Medina F., Ricardo Salamanca, Rafael Eduardo Tamayo M.

by Medina F., Saulo A | Salamanca, Ricardo | Tamayo M., Rafael Eduardo.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M224 (1).

12.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
Positively versus negatively framed product attributes : the influence of involvement / Robert J. Donovan and Geoffrey Jalleh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
Understanding consumer usage of product magnitudes through sorting tasks / Madhubalan Viswanathan, Michael D. Johnson, Seymor Sudman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
The Variety of an assortment / Stephen J. Hoch, Eric T. Bradlow, Brian Wansink

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

17.
Effects of a product display and environmental fragancing on approach responses and pleasurable experiences / Ann Marie Fiore, Xinlu Yah and Eunah Yoh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
A Nonconscious processing explanation of consumer response to product design / Robert W. Veryzer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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