Biblioteca Juan Alberto Aragón Bateman

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161.
Understanding category members as the same sort of thing : explicit categorization in ten-month infants / Barbara Younger

Source: Child DevelopmentMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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162.
Diluting brand beliefs : when do brand extensions have a negative impact? / Barbara Loken and Deborah Roedder John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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163.
The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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164.
Anger coping intervention for aggressive children : conceptual models and outcome effects / John E. Lochman, Lisa A. Lenhart

Source: Clinical Psychology ReviewMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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165.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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166.
Toward a predictive model of the consumer inference process : the role of expertise / Dong Hwan Lee, Richard W. Olshavsky

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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167.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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168.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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169.
Rule-governed behavior : cognition, contingencies and instructional control / edited by Steven C. Hayes

by Hayes, Steven C., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Plenum Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.4 / R852 (2).

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170.
Hierarchical heuristics in evaluation of competitive brands based on multiple cues / Paul R. Prabhaker, Paul Sauer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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171.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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172.
Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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173.
The Effects of an advertising retrieval cue on young children's memory and brand evaluations / M. Carole Macklin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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174.
An Extension of the congruence hypothesis : the effects of real products, branching format, similarity and involvement / Elizabeth Cooper-Martin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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175.
Influence of working memory on adult age differences in matrix reasoning / Timothy A. Salthouse

Source: British Journal of PsychologyMaterial type: Article Article; Format: print Language: English Publisher: Leicester Availability: No items available :

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176.
Mirror, mirror : some postmodern reflections on global advertising / Teresa J. Domzal and Jerome B. Kernan

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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177.
Imaging and analyzing in response to new product advertising / Richard L. Oliver, Thomas S. Robertson and Deborah J. Mitchell

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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178.
Negative political advertising and voting intent : the role of involvement and alternative information sources / Ronald J. Faber, Albert R. Tims and Kay G. Schmitt

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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179.
Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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180.
Market information processing and organizational learning / James M. Sinkula

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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