Biblioteca Juan Alberto Aragón Bateman

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101.
Role transitions in older adults : a marketing opportunity / Charles D. Schewe and Anne L. Balazs

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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102.
An Investigation of subliminal embed effect on multiple measures of advertising effectiveness / Dennis L. Rosen and Surendra N. Singh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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103.
Prior involvement and incentives to pay attention to information / Richard Heslin and Blair T. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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104.
An Examination of the validity of direct product perceptions / Michael D. Johnson, David A. Horne

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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105.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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106.
The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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107.
The Effects of time pressure and information load on decision quality / Minhi Hahn, Robert Lawson, Young Gyu Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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108.
A Reevaluation of the attentional inertia concept / Willem Verbeke

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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109.
Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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110.
The Interactive effects of message appeal and individual differences on information processing and persuasion / Meera P. Venkatraman...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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111.
Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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112.
The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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113.
Designing research to reveal the young child's emerging competence / Laura A. Peracchio

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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114.
Children's use of perceptual cues in product categorization / Deborah Roedder John, Mita Sujan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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115.
The Influence of model age on children's reactions to advertising stimuli / M. Carole Macklin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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116.
Naïve theories of price : a developmental model / Karen F. A. Fox, Trudy Kehret-Ward

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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117.
Mood and persuasion : evidence for the differential influence of positive and negative states / David Kuykendall, John P. Keating

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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118.
Question effects on information processing in advertising / Daniel J. Howard, Robert E. Burnkrant

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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119.
Female nudity in print advertising : an analysis of gender differences in arousal and ad response / Michael S. LaTour

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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120.
Memory for implied versus directly stated advertising claims / Richard J. Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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