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1.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute

by Kotler, Philip | Armstrong, Gary.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4).

2.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (3). Checked out (1).

3.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

4.
Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.)

by Kotler, Philip | Armstrong, Gary.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2).

5.
Business fluctuations / Robert Aaron Gordon

by Gordon, Robert Aaron.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Harper and Row, 1961Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.54 / G672 (1).

6.
El origen latinoamericano de las teorías de la moneda y la inflación / Salvador Osvaldo Brand

by Brand, Salvador Osvaldo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Plaza & Janés, 1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 332.401 / B716 (1).

7.
Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez

by Best, Roger J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1).

8.
Teoría macroeconómica / Gardner Ackley

by Ackley, Gardner.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : UTEHA, 1977Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 339. / A145 (1).

9.
Estados financieros : forma, análisis e interpretación / Ralph Dale Kennedy, Stewart Yarwood McMullen ; traducción Luis Guasch Rubio ; revisión técnica de la traducción Jorge Arenas Renart

by Kennedy, Ralph Dale | McMullen, Stewart Yarwood.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : UTEHA, c1971Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 657.3 / K266 (1).

10.
Fundamentos de macroeconomía : métodos estadísticos, teoría y aplicaciones / Michael C. Lovell

by Lovell, Michael C.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa, 1979Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 339. / L692 (1).

11.
Mercadotecnia directa : estrategia, planeación y ejecución / Edward L. Nash

by Nash, Edward L.

Edition: 2. ed., 1. ed. en españolMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / N183 (3).

12.
Mercadotecnia y ventas / Kenneth R. Davis, José M. Llamas O.

by Davis, Kenneth R | Llamas O., José M.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Ciencia y Técnica, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.81 / M271 (6).

13.
Macroeconomía y política agropecuaria : la experiencia colombiana / Vinod Thomas

by Thomas, Vinod.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Banco de la República, 1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.18 / T365 (1).

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Schemas determining the incentive value of sales promotions / William D. Diamond

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers and purchase quantity / Aradhna Krishna, Robert W. Shoemaker

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Naïve theories of price : a developmental model / Karen F. A. Fox, Trudy Kehret-Ward

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
Brand choice and deep price discounts / David J. Moore, Richard W. Olshavsky

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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