Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PRECIOS"'

	1.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	4.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	5.	Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers and purchase quantity / Aradhna Krishna, Robert W. Shoemaker Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Brand choice and deep price discounts / David J. Moore, Richard W. Olshavsky Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	9.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	11.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	12.	A Process model of the effects of price promotions on brand image / Kenneth A. Hunt and Susan M. Keaveney Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1). Place hold Add to cart (remove)
	14.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	15.	La Esencia de la mercadotecnia internacional / Stanley J. Paliwoda ; traducción Jorge Rodríguez Rodríguez by Paliwoda, Stanley J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P154 (1). Place hold Add to cart (remove)
	16.	Distribution channels : an extension of exclusive retailership / Minakshi Trivedi Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	17.	Price promotions and trade deals with multiproduct retailers / Rajiv Lal, J. Miguel Villas-Boas Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	18.	Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania De Parres Cárdenas, Miguel Angel Sánchez Carrión ; revisión técnica Marcela Benassini Félix by Keegan, Warren J \| Green, Mark C. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K223 (1). Place hold Add to cart (remove)
	19.	Gerenciamiento estratégico de marketing : curso moderno de mercadeo / por Alvaro Saladen by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151 (2). Place hold Add to cart (remove)
	20.	Mercadotecnia de servicios / Christopher H. Lovelock ; traducción Guadalupe Meza Staines ; revisión técnica Isaac Dorfsman F. by Lovelock, Christopher H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / L692 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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