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41.
Mercadotecnia : una perspectiva estratégica / James M. Hulbert ; traducción Roberto A. Haas y Jorge Rodríguez R.

by Hulbert, James M.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H851 (1).

42.
Fundamentos de macroeconomía : métodos estadísticos, teoría y aplicaciones / Michael C. Lovell

by Lovell, Michael C.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa ; Grupo Noriega Editores, 1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 339. / L692 / 1993 (4).

43.
Macroeconomía en la economía global / Jeffrey D. Sachs, Felipe Larraín B. ; traducción Roberto Muñoz Gomá

by Sachs, Jeffrey D, 1954- | Larraín B., Felipe, 1958-.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 339. / S113 (2).

44.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

45.
Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

46.
Contabilidad : sistema de información para las organizaciones / Gonzalo Sinisterra V., Luis Enrique Polanco I., Harvey Henao G. ; revisión técnica Gustavo Santos, Luis Alberto Ortiz Gómez

by Sinisterra V., Gonzalo | Henao G., Harvey | Polanco I., Luis Enrique.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 657. / S464 (1).

47.
Fundamentos de administración financiera / J. Fred Weston, Eugene F. Brigham ; traducción Jaime Gómez-Mont ; supervisión de la edición Gabriel González-Loyola

by Weston, J. Fred | Brigham, Eugene F.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1987, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.15 / W288 (1).

48.
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica

by Kotler, Philip.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1).

49.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

50.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2).

51.
Ventaja competitiva : creación y sostenimiento de un desempeño superior / Michael E. Porter

by Porter, Michael E.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Compañía Editorial Continental, c1987, 1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / P678 (1).

52.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Diana, c1985, 1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685 / 1985 (1).

53.
Principios de mercadeo / Alberto Céspedes Sáenz

by Céspedes Sáenz, Alberto.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Ecoe, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C287 (1).

54.
Retailing / Dale M. Lewison

by Lewison, Dale M.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / L294 (1).

55.
Retail merchandising / Ernest H. Risch

by Risch, Ernest H.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / R481 (1).

56.
The Economic way of thinking / Paul Heyne

by Heyne, Paul.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Mcmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330. / H296 (1).

57.
Cases in marketing : orientation, analysis and problems / Thomas V. Greer

by Greer, Thomas V.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G722 (1).

58.
Microeconomics / Paul Heyne

by Heyne, Paul.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / H296 (1).

59.
Merchandising mathematics : a marketing approach / Andrea L. Weeks, Madelyn C. Perenchio, Veronica J. Miller ; edited by Dorothy A. Metcalfe

by Weeks, Andrea L | Miller, Veronica J | Perenchio, Madelyn C.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Merrill, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8101 / W224 (1).

60.
A Process model of the effects of price promotions on brand image / Kenneth A. Hunt and Susan M. Keaveney

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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