Biblioteca Juan Alberto Aragón Bateman

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21.
Contabilidad de costos : un enfoque gerencial / Charles T. Horngren, George Foster ; traducción Julio Coro Pando ; revisión técnica Sylvia Meljem

by Horngren, Charles T | Foster, George.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 657.42 / H676 (2).

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22.
El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2).

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23.
Contabilidad de costos : un enfoque administrativo para la toma de decisiones / Morton Backer, Lyle Jacobsen, David Noel Ramírez Padilla

by Backer, Morton | Jacobsen, Lyle | Ramírez Padilla, David Noel.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 657.42 / B114 (1).

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24.
Cómo desarrollar estrategias eficaces de mercadotecnia / Benson P. Shapiro...(et al.)

by Shapiro, Benson P.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.1 (1).

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25.
Estrategias para el mercadeo de productos industriales y servicios / B. Charles Ames...(et al.)

by Ames, B. Charles.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.5 (1).

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26.
Elementos clave en la administración de la mercadotecnia / Edward C. Bursk...(et al.)

by Bursk, Edward C.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.7 (1).

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27.
Falacias económicas populares / E. J. Mishan ; introducción de Kurt Klappholz

by Mishan, E. J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330.08 / B415 / v.12 (1).

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28.
Introducción a la economía empresarial / Christopher I. Savage, John R. Small

by Savage, Christopher I | Small, John R.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.5 (1).

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29.
El Nuevo estado industrial / John Kenneth Galbraith ; traductor Manuel Rocha

by Galbraith, John Kenneth 1908-2006 | Rocha, Carlos [traductor].

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 338.7 / G148 (1).

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30.
Contabilidad para la dirección / Robert Newton Anthony

by Anthony, Robert Newton, autor, 1916-.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 657 / An866 (2).

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31.
La Economía descifrada : manual de supervivencia para legos / Maurice Levi

by Levi, Maurice.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.30 (1).

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32.
Marketing justo a tiempo : guía para el profesional de marketing industrial / Charles O'Neal, Kate Bertrand ; traducción José María Castaño

by O'Neal, Charles | Bertrand, Kate.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / O621 (1).

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33.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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34.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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35.
Price perceptions and consumer shopping behavior : a field study / Donald R. Lichtenstein, Nancy M. Ridgway and Richard G. Netemeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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36.
An Empirical investigation of returns to search / Brian T. Ratchford and Narasimhan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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37.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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38.
Economía y empresa : manejo de los recursos empresariales / Dominick Salvatore ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Armando Yance Pérez

by Salvatore, Dominick.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.15 / S159 (2).

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39.
Sistema de precios y asignación de recursos / Richard H. Leftwich, Ross D. Eckert ; traducción Julio Coro Pando ; revisión técnica Eduardo J. Lastra

by Leftwich, Richard H, 1920- | Eckert, Ross D.

Edition: 9. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Interamericana, 1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / L238 (1).

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40.
Economía / Paul Wonnacott, Ronald Wonnacott ; traducción Francesc Sole i Parellada...(et al.) ; revisión técnica Carmen Arasa Medina

by Wonnacott, Paul | Wonnacott, Ronald.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330. / W666 (1).

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