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181.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

182.
On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

183.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

184.
A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

185.
Buyer-supplier relationships and customer firm costs / Joseph P. Cannon and Christian Homburg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

186.
Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

187.
On the optimality of delegating pricing authority to the sales force / Kissan Joseph

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

188.
Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

189.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

190.
The Evolution of brand preferences and choice behaviors of consumers new to a market / Carrie M. Heilman, Douglas Bowman and Gordon P. Wright

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

191.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

192.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

193.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

194.
Expanding to the Internet : pricing and communications strategies whem firms compete on multiple channels / Florian Zettelmeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

195.
An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

196.
The Estimation of pre-and postpromotion dips with store-level scanner data / Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

197.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

198.
La Estructura lógica de la teoría general de Keynes / Carlo Benetti

Source: Cuadernos de EconomíaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

199.
La Estructura lógica de la teoría general de Keynes : una crítica de Benetti / Michael De Vroey

Source: Cuadernos de EconomíaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

200.
El Teorema de la imposibilidad de Arrow y la elección interdependiente / Freddy Cante

Source: Cuadernos de EconomíaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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